Experience

Nerdy

Product Designer Feb 2025 - Present

• Redesigned and launched a new Quotes checkout that increased conversion rates from 56% to 62%, projected to drive $15M in annual acquired MRR, while integrating Apple Pay, Google Pay, and PayPal for an improved mobile experience.
• Improved reactivation checkout performance by increasing conversion from 19% to 30%, leading to an estimated $500K annualized revenue impact.
• Implemented modernized UI and streamlined payment flows that reduced checkout errors, enabled Express Checkout options, and improved mobile purchase completion rates.
• Introduced guided partial sign-up flows that reduced friction, balanced personalization with speed, and increased visitor readiness-to-purchase.
• Leveraged generative AI throughout the product lifecycle to accelerate ideation, explore multiple design variations, and prototype user flows—shortening iteration cycles and enabling data-backed design decisions.

Brand Experience Team Lead Sept 2025 - Feb 2025

• Led the design of a self-service eCommerce experience projected to save up to $3M annually by increasing self-serve sales from 2% to 5% and reducing sales rep talk time by 25%.
• Led strategic design initiatives that align with business objectives and maintain consistent brand identity across all digital touchpoints.
• Oversaw end-to-end creative execution from concept to delivery, including digital assets, video production, and motion graphics while ensuring pixel-perfect quality.
• Navigated ambiguous challenges and synthesize stakeholder feedback to drive projects forward, managing multiple priorities independently.
• Mentored and trained design team members on UX principles and research methods while overseeing design quality.

Fearless

Product Designer II, Jul 2023 - Aug 2024

• Product users increased by 155% between 2023-2024 through increased functionality and marketing efforts.
• Effectively communicated research findings, conceptual ideas, detailed design, and design rationale and goals both verbally and visually, utilizing UX principles
• Facilitated discussions around usability, accessibility and interaction design, ensuring an inclusive experience for all types of users and mental models, based on existing industry standards as well as new data trends.
• Designed and applied style guides, utilized component libraries and managed design systems.
• Worked collaboratively with development and product teams and provided feedback to the team at the appropriate time to ensure that decisions stick
• Implemented strategic and conceptual design updates based on user feedback in an agile/scrum/xp environment and the SAFe framework.